Founder Forward: Customer Acquisition Workshop

Produced by: Business Helsinki X International Founders Finland In collaboration with Startup Refugees & Think Africa Getting your first paying customers is one of the hardest steps for any founder — especially in an unfamiliar market, with a limited network and a limited budget. Which channel actually works for your product? How do you find early adopters willing to take a chance on you? And how much should you spend testing before you know something works? This fall's second workshop focuses on customer acquisition: how to identify the right channels for your business, test them cheaply, and turn first customers into repeat ones. This workshop is for you, if you want to: -Find your first paying customers in Finland -Test different acquisition channels without overspending -Build a repeatable process for growth, not a one-off campaign -Learn how local and international founders approach go-to-market here -Find the right people to support you and work with you Program: To be added About the facilitator: Vivian Maar is the founder behind HookedByNorth, a Nordic travel brand and Aurora House, a entrepreneurship training concept for female founders. She has coached and supported hundreds of founders during her work in the startup ecosystem and can talk about entrepreneurship and growing your business from variety of perspectives. These days she actively builds both b2c and b2c businesses. Registration ends 4.11.2026 at 12 PM.